Amanda Fydirchuk
Founder & CEO, Anchor Gear Co. | Boating Lifestyle Brand Builder | Community, Retail & Marina Partnerships.
Buckhorn, Ontario, Canada
Founder and CEO of Anchor Gear Co., a premium Canadian boating lifestyle brand rooted in the Trent–Severn and Great Lakes boating community. I specialize in building authentic, water-driven brands that connect boaters, marinas, yacht clubs, and retail partners through elevated apparel and shared experience.
My work sits at the intersection of boating culture, community building, and commerce — developing partnerships, creating retail-ready product lines, and growing a lifestyle brand that reflects life on the water. Passionate about strengthening the boating industry through collaboration, storytelling, and products built for those who truly live it.