Janet O'Connell is CEO of Boating Ontario Association, Canada’s largest marine trade association. Her organization works to promote recreational boating and represent it’s 600 members in Ontario’s large marine industry. Combining her passion for being on the water with 20 plus years of association management, Janet is leading Boating Ontario into a new era as they look for new routes to increase boating participation on the 250,000 lakes and 100,000 rivers in this beautiful province. Serving on the Board of Directors for Discover Boating Canada, a national public awareness effort on behalf of the North American recreational boating industry, Janet works with her peers as they identify the need to market to a more diverse audience and capture the future buyer to keep them interested in the boating lifestyle. As a Canadian who grew up south of the border, Janet has been a lifelong tourist in Ontario and shares her unique perspective as an active as a member of the Ontario Tourism Marketing Partnership Corporation, Sector Committee and Tourism Industry Association of Ontario’s Rural Tourism Committee. Janet enjoys the boating on Lake Simcoe and Georgian Bay with her family and friends as much as possible.